This SOP outlines the steps to create a Facebook ad mockup for a book using various tools.
Step-by-Step Guide
Step 1: Watch the Instructional Video
- 1. Watch the video thoroughly to understand the overall process, full guidelines. and best practices.
Step 2: Prepare Your Tools
- Social Media Templates
- Ensure you have access to the social media templates.
➡️ Customize Social Media Images
- Ad Copy
- Navigate to Step 3 of the "How to Get Listings" course.
- Locate the section with ad copy suggestions and examples.
- Facebook Ad Mockup Generator
- Open the Facebook Ad Mockup Generator tool in your web browser.
Step 3: Create the Ad Image
- Open your design software (e.g. Canva).
- Load the ad image template that best fits your book's theme and target audience.
- Customize the template:
- Insert the book cover image.
- Add relevant text (e.g., book title, author name, call to action).
- Ensure the text and images are aligned and visually appealing.
- Save the final ad image in a high-resolution format (e.g., PNG, JPEG).
Step 4: Write the Ad Copy
- Refer to the ad copy examples from the "How to Get Listings" course.
- Draft your ad copy, making sure it includes:
- A compelling headline.
- A brief description highlighting the book's key benefits or features.
- A clear call to action (e.g. Learn More").
- Keep the ad copy concise and engaging to capture the audience's attention.
Step 5: Create the Ad Mockup
- Open the Facebook Ad Mockup Generator.
- Follow these steps within the tool:
- Select Ad Format: Choose the ad format that best suits your campaign (e.g., single image).
- Upload Ad Image: Upload the ad image you created in Step 3.
- Enter Ad Copy: Copy and paste the ad copy you wrote in Step 4 into the appropriate fields.
- Preview: Use the generator to preview how the ad will appear on different devices (e.g., desktop, mobile).
- Adjust the image or copy if necessary to ensure everything fits perfectly and looks appealing.
Step 6: Review and Finalize
- Review the ad mockup carefully:
- Check for any spelling or grammatical errors.
- Ensure the images and text are properly aligned and formatted.
- Make any necessary adjustments.
- Save the final ad mockup from the generator.
Step 7: Save and Share
- Save the final ad mockup file in an easily accessible location.
- Share the ad mockup with the relevant team members or stakeholders for approval.